{"id":1608,"date":"2013-11-12T14:35:05","date_gmt":"2013-11-12T05:35:05","guid":{"rendered":"http:\/\/welcome.city.matsumoto.nagano.jp\/modules\/xpressme\/?p=1608"},"modified":"2013-11-12T14:35:05","modified_gmt":"2013-11-12T05:35:05","slug":"yebisu-festival-nov-16th-17th","status":"publish","type":"post","link":"https:\/\/blog.visitmatsumoto.com\/en\/shopping\/yebisu-festival-nov-16th-17th\/","title":{"rendered":"Yebisu Festival Nov 16th &#038; 17th"},"content":{"rendered":"<p>Annual Yebisu Festival (a festival honoring Yebisu [the God of Wealth]) will be held at Yohashira Shrine downtown Matsumoto city from November 16th to 17th.\u3000Shrine maidens are going to give out talismans made of bamboo grass to worshippers and visitors. During this festival, popular traditional confectionery, &#8220;Kintsuba&#8221; will be sold in the shrine precinct. Dozens of various sweet shops around this region are selling their specially made kintsuba on both days. Kintsuba is a round or sometimes square shaped traditional cake made of bean paste covered with lightly baked mochi like skin, which signify squarish guard at the end of the grip of a bladed &#8216;katana&#8217; samurai sword. There must be some plausible reasons or anecdotes to consume Kintsuba on Yebisu festival day for such a long period of time especially in this area, yet I haven&#8217;t been found one still.<\/p>\n<p><a href=\"https:\/\/i2.wp.com\/visitmatsumoto.com\/wp-content\/uploads\/2013\/11\/P1000302-1024x575.jpg?ssl=1\"><img loading=\"lazy\" class=\"alignnone size-medium\" title=\"P1000302-1024x575\" src=\"https:\/\/i1.wp.com\/visitmatsumoto.com\/wp-content\/uploads\/2013\/11\/P1000302-1024x575-300x168.jpg?resize=300%2C168&#038;ssl=1\" alt=\"\" width=\"300\" height=\"168\" data-recalc-dims=\"1\" \/><\/a><a href=\"https:\/\/i2.wp.com\/visitmatsumoto.com\/wp-content\/uploads\/2013\/11\/20131002Yohashira.jpg?ssl=1\"><img loading=\"lazy\" class=\"alignnone size-medium\" title=\"20131002Yohashira\" src=\"https:\/\/i2.wp.com\/visitmatsumoto.com\/wp-content\/uploads\/2013\/11\/20131002Yohashira-225x300.jpg?resize=225%2C300&#038;ssl=1\" alt=\"\" width=\"225\" height=\"300\" data-recalc-dims=\"1\" \/><\/a><br \/>\n<a href=\"https:\/\/i2.wp.com\/visitmatsumoto.com\/wp-content\/uploads\/2013\/11\/1426383_624455107597146_594444949_n.jpg?ssl=1\"><img loading=\"lazy\" class=\"alignnone size-medium\" title=\"1426383_624455107597146_594444949_n\" src=\"https:\/\/i2.wp.com\/visitmatsumoto.com\/wp-content\/uploads\/2013\/11\/1426383_624455107597146_594444949_n-300x225.jpg?resize=300%2C225&#038;ssl=1\" alt=\"\" width=\"300\" height=\"225\" data-recalc-dims=\"1\" \/><\/a><a href=\"https:\/\/i1.wp.com\/visitmatsumoto.com\/wp-content\/uploads\/2013\/11\/talisman-Yebisu.jpg?ssl=1\"><img loading=\"lazy\" class=\"alignnone size-medium\" title=\"talisman Yebisu\" src=\"https:\/\/i1.wp.com\/visitmatsumoto.com\/wp-content\/uploads\/2013\/11\/talisman-Yebisu-268x300.jpg?resize=268%2C300&#038;ssl=1\" alt=\"\" width=\"268\" height=\"300\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>Kintsuba is also available on local traditional confectionery shops. The photo of Kintsuba is provided by &#8220;<a href=\"https:\/\/www.facebook.com\/wagashiya\/info\" target=\"_blank\">Hanayagi<\/a>&#8221; 3-7-49 Fukashi, Matsumoto (near Fukashi Shrine).<\/p>\n<p>Yebisu Festival\u30fb\u30fb\u30fb\u30fb\u30fb<a href=\"http:\/\/www.go.tvm.ne.jp\/~yohasira\/sintousai2.html\" target=\"_blank\">Yohashira Shrine<\/a> Nov 16th &amp; 17th<\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-official sd-sharing\"><div class=\"sd-content\"><ul><li class=\"share-facebook\"><div class=\"fb-share-button\" data-href=\"https:\/\/blog.visitmatsumoto.com\/en\/shopping\/yebisu-festival-nov-16th-17th\/\" data-layout=\"button_count\"><\/div><\/li><li class=\"share-twitter\"><a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-url=\"https:\/\/blog.visitmatsumoto.com\/en\/shopping\/yebisu-festival-nov-16th-17th\/\" data-text=\"Yebisu Festival Nov 16th &amp; 17th\"  >Tweet<\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Annual Yebisu Festival (a festival honoring Yebisu [the God of Wealth]) will be held at Yohashira Shrine downtown Matsumoto city from November 16th to 17th.\u3000Shrine maidens are going to give out talismans made of bamboo grass to worshippers and visitors. During this festival, popular traditional confectionery, &#8220;Kintsuba&#8221; will be sold in the shrine precinct. Dozens of various sweet shops around this region are selling their specially made kintsuba on both days. Kintsuba is a round or sometimes square shaped traditional cake made of bean paste covered with lightly baked mochi like skin, which signify squarish guard at the end of the grip of a bladed &#8216;katana&#8217; samurai sword. There must [&hellip;]<\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-official sd-sharing\"><div class=\"sd-content\"><ul><li class=\"share-facebook\"><div class=\"fb-share-button\" data-href=\"https:\/\/blog.visitmatsumoto.com\/en\/shopping\/yebisu-festival-nov-16th-17th\/\" data-layout=\"button_count\"><\/div><\/li><li class=\"share-twitter\"><a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-url=\"https:\/\/blog.visitmatsumoto.com\/en\/shopping\/yebisu-festival-nov-16th-17th\/\" data-text=\"Yebisu Festival Nov 16th &amp; 17th\"  >Tweet<\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"author":44,"featured_media":1609,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"inline_featured_image":false,"spay_email":""},"categories":[2359,2354,2365,2357,2356,2353,2358],"tags":[],"jetpack_featured_media_url":"https:\/\/i2.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2013\/11\/P1000302-1024x575-1.jpg?fit=1024%2C575&ssl=1","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yebisu Festival Nov 16th &amp; 17th | Visit Matsumoto<\/title>\n<meta name=\"description\" content=\"Annual Yebisu Festival (a festival honoring Yebisu ) will be held at Yohashira Shrine downtown Matsumoto city from November 16th to 17th.\u3000Shrine maidens\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.visitmatsumoto.com\/en\/shopping\/yebisu-festival-nov-16th-17th\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yebisu Festival Nov 16th &amp; 17th | Visit Matsumoto\" \/>\n<meta property=\"og:description\" content=\"Annual Yebisu Festival (a festival honoring Yebisu ) will be held at Yohashira Shrine downtown Matsumoto city from November 16th to 17th.\u3000Shrine maidens\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.visitmatsumoto.com\/en\/shopping\/yebisu-festival-nov-16th-17th\/\" \/>\n<meta property=\"og:site_name\" content=\"Visit Matsumoto\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-12T05:35:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i2.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2013\/11\/P1000302-1024x575-1.jpg?fit=1024%2C575&#038;ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"575\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.visitmatsumoto.com\/#website\",\"url\":\"https:\/\/blog.visitmatsumoto.com\/\",\"name\":\"Visit Matsumoto\",\"description\":\"The Official Travel Guide of Matsumoto, Nagano, Japan\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/blog.visitmatsumoto.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.visitmatsumoto.com\/en\/shopping\/yebisu-festival-nov-16th-17th\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/i2.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2013\/11\/P1000302-1024x575-1.jpg?fit=1024%2C575&ssl=1\",\"width\":1024,\"height\":575},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.visitmatsumoto.com\/en\/shopping\/yebisu-festival-nov-16th-17th\/#webpage\",\"url\":\"https:\/\/blog.visitmatsumoto.com\/en\/shopping\/yebisu-festival-nov-16th-17th\/\",\"name\":\"Yebisu Festival Nov 16th & 17th | Visit Matsumoto\",\"isPartOf\":{\"@id\":\"https:\/\/blog.visitmatsumoto.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.visitmatsumoto.com\/en\/shopping\/yebisu-festival-nov-16th-17th\/#primaryimage\"},\"datePublished\":\"2013-11-12T05:35:05+00:00\",\"dateModified\":\"2013-11-12T05:35:05+00:00\",\"author\":{\"@id\":\"https:\/\/blog.visitmatsumoto.com\/#\/schema\/person\/95b4a687ff910471068f0d421e0e2c38\"},\"description\":\"Annual Yebisu Festival (a festival honoring Yebisu ) will be held at Yohashira Shrine downtown Matsumoto city from November 16th to 17th.\\u3000Shrine maidens\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.visitmatsumoto.com\/en\/shopping\/yebisu-festival-nov-16th-17th\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.visitmatsumoto.com\/en\/shopping\/yebisu-festival-nov-16th-17th\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.visitmatsumoto.com\/en\/shopping\/yebisu-festival-nov-16th-17th\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.visitmatsumoto.com\/en\/shopping\/yebisu-festival-nov-16th-17th\/\",\"url\":\"https:\/\/blog.visitmatsumoto.com\/en\/shopping\/yebisu-festival-nov-16th-17th\/\",\"name\":\"Yebisu Festival Nov 16th &#038; 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