{"id":641734,"date":"2024-05-01T17:41:49","date_gmt":"2024-05-01T08:41:49","guid":{"rendered":"https:\/\/visitmatsumoto.com\/?p=641734"},"modified":"2024-05-01T17:54:19","modified_gmt":"2024-05-01T08:54:19","slug":"shokupan-from-a-famous-bread-shop-in-matsumoto","status":"publish","type":"post","link":"https:\/\/blog.visitmatsumoto.com\/en\/gourmet\/shokupan-from-a-famous-bread-shop-in-matsumoto\/","title":{"rendered":"Shokupan from a famous Bread shop in Matsumoto"},"content":{"rendered":"<p>In Japan it is Golden Week (or GW) and some people will take the chance to travel.<br \/>\nThis year, I am staying in Matsumoto.<\/p>\n<p>Recently, I was walking near Frog Street and I noticed this shop.&nbsp;<\/p>\n<img data-attachment-id=\"641744\" data-permalink=\"https:\/\/blog.visitmatsumoto.com\/en\/gourmet\/shokupan-from-a-famous-bread-shop-in-matsumoto\/attachment\/img_5613\/\" data-orig-file=\"https:\/\/i2.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5613.jpeg?fit=2000%2C1500&amp;ssl=1\" data-orig-size=\"2000,1500\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"IMG_5613\" data-image-description=\"\" data-medium-file=\"https:\/\/i2.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5613.jpeg?fit=300%2C225&amp;ssl=1\" data-large-file=\"https:\/\/i2.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5613.jpeg?fit=1024%2C768&amp;ssl=1\" loading=\"lazy\" class=\"alignnone size-large wp-image-641744\" src=\"https:\/\/i2.wp.com\/visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5613-1024x768.jpeg?resize=1024%2C768&#038;ssl=1\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/i2.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5613.jpeg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i2.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5613.jpeg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i2.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5613.jpeg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i2.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5613.jpeg?resize=900%2C675&amp;ssl=1 900w, https:\/\/i2.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5613.jpeg?resize=867%2C650&amp;ssl=1 867w, https:\/\/i2.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5613.jpeg?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i2.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5613.jpeg?w=2000&amp;ssl=1 2000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" \/>\n<p>My friend later told me that this shop has been there for a very long time, and since a recent TV broadcast it became a trending spot online!<\/p>\n<p><img data-attachment-id=\"641753\" data-permalink=\"https:\/\/blog.visitmatsumoto.com\/en\/gourmet\/shokupan-from-a-famous-bread-shop-in-matsumoto\/attachment\/img_5614\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5614.jpeg?fit=2000%2C1500&amp;ssl=1\" data-orig-size=\"2000,1500\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"IMG_5614\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5614.jpeg?fit=300%2C225&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5614.jpeg?fit=1024%2C768&amp;ssl=1\" loading=\"lazy\" class=\"alignnone size-large wp-image-641753\" src=\"https:\/\/i0.wp.com\/visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5614-1024x768.jpeg?resize=1024%2C768&#038;ssl=1\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/i0.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5614.jpeg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5614.jpeg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5614.jpeg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5614.jpeg?resize=900%2C675&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5614.jpeg?resize=867%2C650&amp;ssl=1 867w, https:\/\/i0.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5614.jpeg?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5614.jpeg?w=2000&amp;ssl=1 2000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" \/><br \/>\nIt&#8217;s called Komatsu Pan Ten.<br \/>\nActually the main trending item is &#8220;Milk Bread&#8221; (gyunyu pan in Japanese), but you have to order it in advance and you cannot buy it on the spot.<\/p>\n<p>It doesn&#8217;t matter because you can buy many other types of bread which are equally enjoyable.<\/p>\n<p>I think bread in Japan is different from what I am normally used to, it is more like a sweet treat instead of an everyday thing.<\/p>\n<p>Anyhow this was my first time buying this kind of sandwich bread (shoku pan in Japanese) from a specialized shop and not the supermarket:<\/p>\n<img data-attachment-id=\"641735\" data-permalink=\"https:\/\/blog.visitmatsumoto.com\/en\/gourmet\/shokupan-from-a-famous-bread-shop-in-matsumoto\/attachment\/img_5612\/\" data-orig-file=\"https:\/\/i1.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5612-e1714552557773.jpeg?fit=2000%2C1500&amp;ssl=1\" data-orig-size=\"2000,1500\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"IMG_5612\" data-image-description=\"\" data-medium-file=\"https:\/\/i1.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5612-e1714552557773.jpeg?fit=300%2C225&amp;ssl=1\" data-large-file=\"https:\/\/i1.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5612-e1714552557773.jpeg?fit=1024%2C768&amp;ssl=1\" loading=\"lazy\" class=\"alignnone size-large wp-image-641735\" src=\"https:\/\/i1.wp.com\/visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5612-e1714552557773-1024x768.jpeg?resize=1024%2C768&#038;ssl=1\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/i1.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5612-e1714552557773.jpeg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i1.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5612-e1714552557773.jpeg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i1.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5612-e1714552557773.jpeg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i1.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5612-e1714552557773.jpeg?resize=900%2C675&amp;ssl=1 900w, https:\/\/i1.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5612-e1714552557773.jpeg?resize=867%2C650&amp;ssl=1 867w, https:\/\/i1.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5612-e1714552557773.jpeg?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i1.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5612-e1714552557773.jpeg?w=2000&amp;ssl=1 2000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" \/>\n<p>What got my attention were the margarine and jam, so I got the bread to eat them with, and also a little apple sandwich.<\/p>\n<p><img data-attachment-id=\"641762\" data-permalink=\"https:\/\/blog.visitmatsumoto.com\/en\/gourmet\/shokupan-from-a-famous-bread-shop-in-matsumoto\/attachment\/img_5619\/\" data-orig-file=\"https:\/\/i1.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5619-e1714552028986.jpeg?fit=2000%2C1500&amp;ssl=1\" data-orig-size=\"2000,1500\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"IMG_5619\" data-image-description=\"\" data-medium-file=\"https:\/\/i1.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5619-e1714552028986.jpeg?fit=300%2C225&amp;ssl=1\" data-large-file=\"https:\/\/i1.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5619-e1714552028986.jpeg?fit=1024%2C768&amp;ssl=1\" loading=\"lazy\" class=\"alignnone size-large wp-image-641762\" src=\"https:\/\/i1.wp.com\/visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5619-e1714552028986-1024x768.jpeg?resize=1024%2C768&#038;ssl=1\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/i1.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5619-e1714552028986.jpeg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i1.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5619-e1714552028986.jpeg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i1.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5619-e1714552028986.jpeg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i1.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5619-e1714552028986.jpeg?resize=900%2C675&amp;ssl=1 900w, https:\/\/i1.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5619-e1714552028986.jpeg?resize=867%2C650&amp;ssl=1 867w, https:\/\/i1.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5619-e1714552028986.jpeg?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i1.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5619-e1714552028986.jpeg?w=2000&amp;ssl=1 2000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" \/><br \/>\nSo this is my breakfast for Golden Week!<br \/>\nHappy Golden Week!<\/p>\n<h1>If you decide to visit Komatsu:<\/h1>\n<p>390-0874<br \/>\nMatsumoto<br \/>\nOte 4-9-13<br \/>\n<span class=\"w8qArf\">Phone:&nbsp;<\/span><span class=\"LrzXr zdqRlf kno-fv\"><span aria-label=\"Call phone number +81 263-32-0172\">+81 263-32-0172<\/span><\/span><\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-official sd-sharing\"><div class=\"sd-content\"><ul><li class=\"share-facebook\"><div class=\"fb-share-button\" data-href=\"https:\/\/blog.visitmatsumoto.com\/en\/gourmet\/shokupan-from-a-famous-bread-shop-in-matsumoto\/\" data-layout=\"button_count\"><\/div><\/li><li class=\"share-twitter\"><a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" 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This year, I am staying in Matsumoto. Recently, I was walking near Frog Street and I noticed this shop.&nbsp; My friend later told me that this shop has been there for a very long time, and since a recent TV broadcast it became a trending spot online! It&#8217;s called Komatsu Pan Ten. Actually the main trending item is &#8220;Milk Bread&#8221; (gyunyu pan in Japanese), but you have to order it in advance and you cannot buy it on the spot. It doesn&#8217;t matter because you can buy many other types of bread which [&hellip;]<\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-official sd-sharing\"><div class=\"sd-content\"><ul><li class=\"share-facebook\"><div class=\"fb-share-button\" data-href=\"https:\/\/blog.visitmatsumoto.com\/en\/gourmet\/shokupan-from-a-famous-bread-shop-in-matsumoto\/\" data-layout=\"button_count\"><\/div><\/li><li class=\"share-twitter\"><a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-url=\"https:\/\/blog.visitmatsumoto.com\/en\/gourmet\/shokupan-from-a-famous-bread-shop-in-matsumoto\/\" data-text=\"Shokupan from a famous Bread shop in Matsumoto\"  >Tweet<\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"author":149,"featured_media":641762,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"inline_featured_image":false,"spay_email":""},"categories":[2356],"tags":[],"jetpack_featured_media_url":"https:\/\/i1.wp.com\/blog.visitmatsumoto.com\/wp-content\/uploads\/2024\/05\/IMG_5619-e1714552028986.jpeg?fit=2000%2C1500&ssl=1","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shokupan from a famous Bread shop in Matsumoto | Visit Matsumoto<\/title>\n<meta name=\"description\" content=\"In Japan it is Golden Week (or GW) and some people will take the chance to travel. 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